{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"Fixing app store funnel drop-offs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7lgjk7aYWr\"><a href=\"https:\/\/www.businessofapps.com\/video\/fixing-app-store-funnel-drop-offs\/\">Fixing app store funnel drop-offs<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/video\/fixing-app-store-funnel-drop-offs\/embed\/#?secret=7lgjk7aYWr\" width=\"600\" height=\"338\" title=\"&#8220;Fixing app store funnel drop-offs&#8221; &#8212; Business of Apps\" data-secret=\"7lgjk7aYWr\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Most developers focus on getting more users \u2014 but ignore the one part of the funnel that affects every paid and organic channel: the app store page. In this App Talk interview, Sr. Director, Accounts &amp; Client Services at Gummicube. Vivian Dang\u00a0 breaks down why most teams lose conversions long before install, and how simple ASO changes can dramatically improve performance. Vivian explains the biggest mistakes she sees across app teams: not using custom product pages or custom store listings, failing to tailor creatives to traffic sources, overlooking in-app events, and treating A\/B testing as an afterthought. She also shares how user behavior differs by channel, and why understanding those differences is essential for improving conversion rates. You\u2019ll learn how to: \u2022 Diagnose drop-offs by"}