{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"The missing data layer in app growth","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"hE5kZVwSpo\"><a href=\"https:\/\/www.businessofapps.com\/insights\/the-missing-data-layer-in-app-growth\/\">The missing data layer in app growth<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/insights\/the-missing-data-layer-in-app-growth\/embed\/#?secret=hE5kZVwSpo\" width=\"600\" height=\"338\" title=\"&#8220;The missing data layer in app growth&#8221; &#8212; Business of Apps\" data-secret=\"hE5kZVwSpo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/01\/ContextSDK-460x300-1.png","thumbnail_width":460,"thumbnail_height":300,"description":"For much of the last decade, app growth has been driven by signals marketers could easily see: clicks, installs, sessions, and conversions. But beneath the surface, a far richer layer of data has always existed, one that lives entirely on the device itself. Now, in a privacy-first world shaped by the loss of IDFA, that overlooked layer is becoming one of the most valuable assets in the app economy. At Business of Apps Berlin 2025, Peggy Anne Salz sat down with Dieter Rappold, CEO and Co-Founder of ContextSDK, to discuss how on-device contextual data is redefining growth, monetisation, and user engagement. The conversation explored why timing may be the most underutilised lever in app growth and how motion and sensor data can unlock intent without"}