{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"CTV powering mobile conversion","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AUtqtBkHYO\"><a href=\"https:\/\/www.businessofapps.com\/video\/ctv-powering-mobile-conversion\/\">CTV powering mobile conversion<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/video\/ctv-powering-mobile-conversion\/embed\/#?secret=AUtqtBkHYO\" width=\"600\" height=\"338\" title=\"&#8220;CTV powering mobile conversion&#8221; &#8212; Business of Apps\" data-secret=\"AUtqtBkHYO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"CTV is no longer just a brand channel \u2014 it\u2019s becoming a real performance driver for mobile marketers \ud83d\udcf1\ud83d\udcfa In this App Talk interview, Kaitlin Stebbins (Mobile Growth &amp; Performance Media, Samsung Ads https:\/\/www.linkedin.com\/in\/kaitlin-griffin-stebbins\/) breaks down how connected TV is reshaping mobile acquisition, in-app outcomes, and the way app growth teams think about diversification. Kaitlin shares why CTV\u2019s audience, data signals, and measurement capabilities are giving marketers a new edge, how Samsung Ads (https:\/\/www.samsung.com\/us\/business\/samsungads\/) works with MMPs to map CTV exposure to real mobile conversions, and why 2026 will be the year CTV enters every serious UA mix \ud83d\ude80 #appgrowth, #mobilemarketing, #CTV, #useracquisition, #adtech"}