{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"Why your paywall is your most important growth lever","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6ojKH1gfMU\"><a href=\"https:\/\/www.businessofapps.com\/video\/why-your-paywall-is-your-most-important-growth-lever\/\">Why your paywall is your most important growth lever<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/video\/why-your-paywall-is-your-most-important-growth-lever\/embed\/#?secret=6ojKH1gfMU\" width=\"600\" height=\"338\" title=\"&#8220;Why your paywall is your most important growth lever&#8221; &#8212; Business of Apps\" data-secret=\"6ojKH1gfMU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Paywalls are often treated as a final step \u2014 but in reality, they\u2019re one of the most powerful moments for driving conversion. In this App Talks interview recorded at Business of Apps Berlin 2025, Peggy Anne Salz speaks with Lanre Akinyemi, VP Growth at Superwall, about why paywalls should be treated like landing pages, how teams can experiment without long development cycles, and what actually moves conversion across pricing, packaging, localization, and payment flows. The conversation also covers web payments, Apple\u2019s changing rules, and how small optimizations compound into meaningful growth. #AppMonetization, #Paywalls, #SubscriptionApps, #MobileGrowth, #AppTalk, #businessofappsberlin2025"}