{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"The future of web-to-app funnels for app growth","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"PRfJi8FSMt\"><a href=\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/\">The future of web-to-app funnels for app growth<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/embed\/#?secret=PRfJi8FSMt\" width=\"600\" height=\"338\" title=\"&#8220;The future of web-to-app funnels for app growth&#8221; &#8212; Business of Apps\" data-secret=\"PRfJi8FSMt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"App marketers are facing a new reality. Apple\u2019s privacy restrictions have broken attribution, app store fees eat into margins, and traditional user acquisition channels are losing efficiency. The old playbook no longer delivers growth at scale. In this episode of App Talk, David Murphy sits down with Andrey Shakhtin, Founder &amp; CEO at FunnelFox, to explore how web-to-app funnels are changing the game. By shifting traffic to the web, apps gain control over payments, attribution, and user journeys\u2014unlocking flexibility that app stores can\u2019t match. Andrey explains why this approach not only reduces commissions but also improves retention and lifetime value. He shares how FunnelFox is building no-code funnel tools, AI-powered optimization, and billing infrastructure designed specifically for subscription apps navigating today\u2019s market constraints. The future"}