{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"PrizePicks' Kara Wexler on leading paid media at a top fantasy sports app","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iaYWtTlbCI\"><a href=\"https:\/\/www.businessofapps.com\/insights\/prizepicks-kara-wexler-on-leading-paid-media-at-a-top-fantasy-sports-app\/\">PrizePicks&#8217; Kara Wexler on leading paid media at a top fantasy sports app<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/insights\/prizepicks-kara-wexler-on-leading-paid-media-at-a-top-fantasy-sports-app\/embed\/#?secret=iaYWtTlbCI\" width=\"600\" height=\"338\" title=\"&#8220;PrizePicks&#8217; Kara Wexler on leading paid media at a top fantasy sports app&#8221; &#8212; Business of Apps\" data-secret=\"iaYWtTlbCI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/04\/460x300-4.png","thumbnail_width":460,"thumbnail_height":301,"description":"Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we\u2019ll explore their achievements, the challenges they\u2019ve overcome, and their vision for the future \u2014 offering insights from the experts shaping the world of mobile apps and technology. This month\u2019s article focuses on Kara Wexler, Director of Paid Media at PrizePicks. Can you start by walking us through your career path \u2014 how did you get to where you are today? I fell in love with advertising at the University of Georgia, where I led the department\u2019s student agency, managed the AdClub alumni program, and studied abroad in France during the Cannes Lions Awards. A mentor, Elizabeth Hall, advised me to start my career"}