1.0Business of Appshttps://www.businessofapps.comAd quality is hurting retention and app revenuerich600338<blockquote class="wp-embedded-content" data-secret="kSoNffjPEE"><a href="https://www.businessofapps.com/insights/ad-quality-is-hurting-retention-and-app-revenue/">Ad quality is hurting retention and app revenue</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.businessofapps.com/insights/ad-quality-is-hurting-retention-and-app-revenue/embed/#?secret=kSoNffjPEE" width="600" height="338" title="“Ad quality is hurting retention and app revenue” — Business of Apps" data-secret="kSoNffjPEE" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.businessofapps.com/wp-content/uploads/2026/01/AppHarbr-460x300-1.png460300For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has often been treated as a necessary evil: ad quality. As user expectations rise and competition intensifies, that trade-off is becoming increasingly dangerous. In the latest edition of App Talks, David Murphy spoke with Alex Yerukhimovich, GM at AppHarbr, about why ad quality is no longer a secondary concern and how bad ads quietly erode retention, revenue, and trust across the app ecosystem. Why ad quality is becoming a growth problem Alex describes ad quality as a user experience issue first, not a monetisation one. Users don’t distinguish between app content and ad content. To them, everything that appears on screen belongs to the app. That perception