1.0Business of Appshttps://www.businessofapps.comrich600338<blockquote class="wp-embedded-content" data-secret="7Y64YqeXBw"><a href="https://www.businessofapps.com/insights/the-weather-companys-amanda-dean-on-her-journey-from-print-to-programmatic/">The Weather Company’s Amanda Dean on her journey from print to programmatic</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.businessofapps.com/insights/the-weather-companys-amanda-dean-on-her-journey-from-print-to-programmatic/embed/#?secret=7Y64YqeXBw" width="600" height="338" title="“The Weather Company’s Amanda Dean on her journey from print to programmatic” — Business of Apps" data-secret="7Y64YqeXBw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.businessofapps.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.businessofapps.com/wp-content/uploads/2025/05/460x300-6.png460300Mobile app advertising, monetization, and insights company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges they’ve overcome, and their vision for the future, offering insights from the experts shaping the world of mobile apps and technology. This month’s article focuses on Amanda Dean, VP of Programmatic Partners and Strategy at The Weather Company, which includes digital properties such as The Weather Channel app, weather.com, and Weather Underground, wunderground.com. Can you start by walking us through your career path and where you are today? I actually started selling advertising in college for the university newspaper, calling on local businesses. After one semester, I had sold so much business that I