1.0Business of Appshttps://www.businessofapps.comAd quality is hurting retention & app revenuerich600338<blockquote class="wp-embedded-content" data-secret="uXOF3FiDbJ"><a href="https://www.businessofapps.com/video/ad-quality-is-hurting-retention-app-revenue/">Ad quality is hurting retention & app revenue</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.businessofapps.com/video/ad-quality-is-hurting-retention-app-revenue/embed/#?secret=uXOF3FiDbJ" width="600" height="338" title="“Ad quality is hurting retention & app revenue” — Business of Apps" data-secret="uXOF3FiDbJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.businessofapps.com/wp-includes/js/wp-embed.min.js
/* ]]> */
</script>
Bad ads don’t just annoy users — they shorten sessions, drive uninstalls, damage ratings, and reduce long-term monetization. In this App Talk interview, David Murphy speaks with Alex Yerukhimovich, General Manager at AppHarbr, about why ad quality is becoming a major threat to the sustainability of the app ecosystem. Alex explains what “bad ads” really look like — from disruptive formats to malvertising and financial scams — and why users associate these experiences with the app itself, not the ad network. He also breaks down how publishers can improve transparency, proactively block harmful ads in real time, and protect both user experience and monetization performance.