Business of Apps Berlin brings together the leaders shaping the future of the app economy across app growth, marketing, product, CRM, retention and revenue.
This year, we are entering a new and exciting era with a bigger venue with even more opportunities to learn how to grow and scale apps, access outstanding networking opportunities and connect with the world’s top app platforms and agencies.
New for 2026: increased capacity to 1000+ attendees, Verticals Zone, expanded Table Talks sessions, larger Meeting Zone and a broader marketplace of companies.
Covering the key themes driving app growth in 2026
AI Powered Growth Engines
How marketers are moving beyond simple automation. Leverage AI to transform every aspect of app marketing – from generating creatives and real-time optimization to adaptive in-app experiences which drive smarter decisions and maximize ROI.
Retention Redefined
Rethink retention and shift from transactional engagement. Create value-driven experiences, personalized lifecycle journeys and community loops that drive lasting engagement and transform active users into advocates.
Multi-channel User Acquisition
Unlock the future of user acquisition in a privacy-first world. Learn how to measure impact with privacy-conscious attribution, align campaigns with retention and reach new markets with data-informed strategies that maximize growth.
Revenue Innovation
Build lasting profitability by moving beyond short-term scaling. Explore innovative pricing strategies and subscription evolution, while optimizing payment flows like app2web and web2app to maximize revenue and deliver durable growth.
Exploring app growth topics across the funnel
User Acquisition
Privacy-first measurement & signal loss
Web-to-App funnels
Marketing Mix Modeling
Incrementality and attribution
App store growth (ASO & ASA)
Creative strategy & testing
Retention
Onboarding & activation
Lifecycle personalisation
Retention analytics & experimentation
User journey optimization & automation
CRM & in-app engagement
Churn prediction & prevention
Product
Product-led strategies & scaling
UX & design
User research & insights
Roadmapping & prioritization
Product a/b testing
User analytics
Revenue
Business models
Revenue analytics
Monetization models: subscriptions & IAPs
Conversion & paywall optimization
LTV growth & retention
Ad & alternate revenue streams
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue. This is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
“I really enjoyed the honest deep dive insights and the high-quality speakers.”
Rodolphe Helderwerdt
Head of Marketing
Tandem
“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”
Cayle McNamara
Head of Marketing
KptnCook
“If you work in the mobile app industry and you want to discuss trends, best practices, success stories, network, learn and have fun. RUN, don’t walk to buy tickets for the next event!”
Erik Bjorkman
CEO Saga
Sleep
“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”
Lisa Kennelly
Global Product Marketing Strategist
KLARNA
“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”
Anton Tatarynovich
Senior Growth Marketing Manager
Freeletics
“The best app growth event in Berlin. I am coming every year. Love it.”
Dora Trostanetsky
Director of Growth Marketing
SoundCloud
“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”
Tanmay Singh
Marketing & Growth
HelloFresh
“App Promotion Summit is one of my favourite conferences. I attended the Berlin edition today for the 2nd time. Lots of takeaways!”
David Collins
Head of Product
ImmobilienScout24
“I had a great time and met some really interesting people facing the same challenges and opportunities that I am.”
Carmen Marin
Head of App Marketing
HomeToGo
“I learned a lot about the latest app marketing trends, channels and tools. I especially enjoyed the workshops; they were very relevant.”
Hristina Dimitrova
Marketing Project Manager
Smule
“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”
Marina Zinakova
Senior Brand Marketing Manager
Lingoda
“One of the most useful and insightful events I have ever attended.”
Dawid Kowalski
Senior User Acquisition Manager
DietLabs
“APS was packed with knowledge and actionable insights. It was way above expectations, even better than most traditional conferences.”
Ioana Iordache
Growth Advisor
Kayaka
“APS is the most awaited app growth event of the year.”
Gaurav Bhattacharya
Global Head of Performance Marketing
Bolt
“My favourite summit of the year. A must for everyone in app marketing.”
Josefin Fugener
CRM Marketing
Momox
“This event is the best knowledge exchange platform for mobile marketing leads.”
12 Nov 2026
Estrel
Where apps grow
Formerly App Promotion Summit
The home of app growth in Europe
Business of Apps Berlin brings together the leaders shaping the future of the app economy across app growth, marketing, product, CRM, retention and revenue.
This year, we are entering a new and exciting era with a bigger venue with even more opportunities to learn how to grow and scale apps, access outstanding networking opportunities and connect with the world’s top app platforms and agencies.
New for 2026: increased capacity to 1000+ attendees, Verticals Zone, expanded Table Talks sessions, larger Meeting Zone and a broader marketplace of companies.
1000+
Attendees
80+
Speakers
8
Content stages
2025 Speakers
Covering the key themes driving app growth in 2026
AI Powered Growth Engines
How marketers are moving beyond simple automation. Leverage AI to transform every aspect of app marketing – from generating creatives and real-time optimization to adaptive in-app experiences which drive smarter decisions and maximize ROI.
Retention
Redefined
Rethink retention and shift from transactional engagement. Create value-driven experiences, personalized lifecycle journeys and community loops that drive lasting engagement and transform active users into advocates.
Multi-channel User Acquisition
Unlock the future of user acquisition in a privacy-first world. Learn how to measure impact with privacy-conscious attribution, align campaigns with retention and reach new markets with data-informed strategies that maximize growth.
Revenue
Innovation
Build lasting profitability by moving beyond short-term scaling. Explore innovative pricing strategies and subscription evolution, while optimizing payment flows like app2web and web2app to maximize revenue and deliver durable growth.
Exploring app growth topics across the funnel
User Acquisition
Retention
Product
Revenue
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue. This is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Learn how to grow and scale apps
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Outstanding networking opportunities
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Connect with app platforms and agencies
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
2026 Partners
Gold
Silver
Bronze
Exhibiting
Networking
Our media platform
Top apps and brands attend BOA Berlin
App growth leaders ❤️ our events
“I really enjoyed the honest deep dive insights and the high-quality speakers.”
“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”
“If you work in the mobile app industry and you want to discuss trends, best practices, success stories, network, learn and have fun. RUN, don’t walk to buy tickets for the next event!”
“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”
“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”
“The best app growth event in Berlin. I am coming every year. Love it.”
“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”
“App Promotion Summit is one of my favourite conferences. I attended the Berlin edition today for the 2nd time. Lots of takeaways!”
“I had a great time and met some really interesting people facing the same challenges and opportunities that I am.”
“I learned a lot about the latest app marketing trends, channels and tools. I especially enjoyed the workshops; they were very relevant.”
“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”
“One of the most useful and insightful events I have ever attended.”
“APS was packed with knowledge and actionable insights. It was way above expectations, even better than most traditional conferences.”
“APS is the most awaited app growth event of the year.”
“My favourite summit of the year. A must for everyone in app marketing.”
“This event is the best knowledge exchange platform for mobile marketing leads.”
Everyone who cares about app growth is here
Are you ready for the
new app growth frontier?
Business of Apps Berlin on-demand videos
Apple Ads Strategy: What Really Matters for Stable Growth and Higher ROI
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Don’t Get Left Behind: Your Company’s Guide to AI-Ready Marketing
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The Integrated Growth Engine: Why Engagement is Your Key to Sustainable Scale
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Beyond the Hype: How to Build a Working AI Product Roadmap
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