Business of Apps NYC (formerly App Promotion Summit) brings together the leaders shaping the future of the app economy across app growth, marketing, product, CRM, retention and revenue.
As we look toward 2026, we are preparing to make this edition of Business of Apps NYC our biggest and most impactful yet.
In 2026 we are scaling up with a larger audience, expanded content, deeper networking and a broader marketplace of companies powering global app success.
Covering the key themes driving app growth in 2026
AI Powered Growth Engines
How marketers are moving beyond simple automation. Leverage AI to transform every aspect of app marketing – from generating creatives and real-time optimization to adaptive in-app experiences which drive smarter decisions and maximize ROI.
Retention Redefined
Rethink retention and shift from transactional engagement. Create value-driven experiences, personalized lifecycle journeys and community loops that drive lasting engagement and transform active users into advocates.
Multi-channel User Acquisition
Unlock the future of user acquisition in a privacy-first world. Learn how to measure impact with privacy-conscious attribution, align campaigns with retention and reach new markets with data-informed strategies that maximize growth.
Revenue Innovation
Build lasting profitability by moving beyond short-term scaling. Explore innovative pricing strategies and subscription evolution, while optimizing payment flows like app2web and web2app to maximize revenue and deliver durable growth.
Exploring app growth topics across the funnel
User Acquisition
Privacy-first measurement & signal loss
Web-to-App funnels
Marketing Mix Modeling
Incrementality and attribution
App store growth (ASO & ASA)
Creative strategy & testing
Retention
Onboarding & activation
Lifecycle personalisation
Retention analytics & experimentation
User journey optimization & automation
CRM & in-app engagement
Churn prediction & prevention
Product
Product-led strategies & scaling
UX & design
User research & insights
Roadmapping & prioritization
Product a/b testing
User analytics
Revenue
Business models
Revenue analytics
Monetization models: subscriptions & IAPs
Conversion & paywall optimization
LTV growth & retention
Ad & alternate revenue streams
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue. This is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
“I really enjoyed hearing the different perspectives from all of the speakers. It made me look at mobile app marketing in a new light.”
Katie Mahon
Digital Marketing Manager
Mount Sinai
“Attended App Promotion Summit today and gained valuable insights into the future of app growth and marketing strategies.”
Jacob Rushfinn
Retention.Blog
“APS brings together so many awesome people and is a wealth of information for anyone growing an app.”
Jamie Ho
Deputy Editor, Growth & Audience Development
New York Daily News
“Had such a great time. Wonderful panels, friendly crowd, great exhibitors. Learned a lot about changes in the app and growth space.”
Ryan Moore
Senior Marketing Director
Hooked on Phonics
“Amazing people, amazing conversation, amazing times. APS is a great conference for both anyone new to app marketing or who’s been a veteran in the industry. You’ll connect with great people. There is something for everyone to learn.”
Vrinda Aggarwal
Growth Marketing Manager
DailyPay
“A well organized event with informative sessions and opportunities to network.”
Christinne Cuyugan
Product Marketing Manager
Air Apps
“I got to attend App Promotion Summit NYC, where I had the opportunity to listen to some of the most insightful and inspiring professionals in the industry.”
Sarai Oppenheimer
Organic Growth Manager
Playtika
“Thank you so much for such a great event — packed with interesting lectures, insightful roundtables that sparked meaningful idea exchanges, and amazing people!”
Finn Alvaro
Sales Manager, App Dev
Reddit
“We had such a great time and met some amazing app marketers. Great conference, as always.”
Kyla Malone
Marketing Director
IDT – BOSS Revolution
“I have attended the past 2 years. It is a great event. I always leave with new ideas, learn a lot and meet great people in the field.”
Diogo Martins
Senior Manager, User Acquisition
DraftKings
“This event is a great space to connect with like-minded people and exchange ideas and learnings.”
Etinosa Obaseki
Artist Management + Digital Growth
SoundCloud
“I learned so much and expanded my network.”
Yves Benchimol
CEO & Co-founder
WeWard
“An amazing event! It was a truly wonderful opportunity for us to make connections.”
17 Sept 2026
Midtown
Where apps grow
Formerly App Promotion Summit
Discover the future of app growth in NYC
Business of Apps NYC (formerly App Promotion Summit) brings together the leaders shaping the future of the app economy across app growth, marketing, product, CRM, retention and revenue.
As we look toward 2026, we are preparing to make this edition of Business of Apps NYC our biggest and most impactful yet.
In 2026 we are scaling up with a larger audience, expanded content, deeper networking and a broader marketplace of companies powering global app success.
500+
Attendees
30+
Speakers
3
Rooms
Inside the 2025 Event Insights Report
Take a look inside to discover
Who attended Business of Apps NYC
App size, seniority & role breakdown
What was in it for them
2025 Speakers
Covering the key themes driving app growth in 2026
AI Powered Growth Engines
How marketers are moving beyond simple automation. Leverage AI to transform every aspect of app marketing – from generating creatives and real-time optimization to adaptive in-app experiences which drive smarter decisions and maximize ROI.
Retention
Redefined
Rethink retention and shift from transactional engagement. Create value-driven experiences, personalized lifecycle journeys and community loops that drive lasting engagement and transform active users into advocates.
Multi-channel User Acquisition
Unlock the future of user acquisition in a privacy-first world. Learn how to measure impact with privacy-conscious attribution, align campaigns with retention and reach new markets with data-informed strategies that maximize growth.
Revenue
Innovation
Build lasting profitability by moving beyond short-term scaling. Explore innovative pricing strategies and subscription evolution, while optimizing payment flows like app2web and web2app to maximize revenue and deliver durable growth.
Exploring app growth topics across the funnel
User Acquisition
Retention
Product
Revenue
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue. This is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Learn how to grow and scale apps
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Outstanding networking opportunities
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Connect with app platforms and agencies
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
2026 Partners
Gold
Silver
Exhibiting
Networking
Our media platform
Top apps and brands attend APS NYC
App marketers and product leaders ❤️ our events
“I really enjoyed hearing the different perspectives from all of the speakers. It made me look at mobile app marketing in a new light.”
“Attended App Promotion Summit today and gained valuable insights into the future of app growth and marketing strategies.”
“APS brings together so many awesome people and is a wealth of information for anyone growing an app.”
“Had such a great time. Wonderful panels, friendly crowd, great exhibitors. Learned a lot about changes in the app and growth space.”
“Amazing people, amazing conversation, amazing times. APS is a great conference for both anyone new to app marketing or who’s been a veteran in the industry. You’ll connect with great people. There is something for everyone to learn.”
“A well organized event with informative sessions and opportunities to network.”
“I got to attend App Promotion Summit NYC, where I had the opportunity to listen to some of the most insightful and inspiring professionals in the industry.”
“Thank you so much for such a great event — packed with interesting lectures, insightful roundtables that sparked meaningful idea exchanges, and amazing people!”
“We had such a great time and met some amazing app marketers. Great conference, as always.”
“I have attended the past 2 years. It is a great event. I always leave with new ideas, learn a lot and meet great people in the field.”
“This event is a great space to connect with like-minded people and exchange ideas and learnings.”
“I learned so much and expanded my network.”
“An amazing event! It was a truly wonderful opportunity for us to make connections.”
Everyone who cares about app growth is here
Are you ready for the
new app growth frontier?
App Promotion Summit NYC on-demand videos
Winning the Web2App Funnel
View video
Scaling 25M Users: How WeWard Used a Celebrity Growth Engine
View video
The Modern UA Funnel: From Acquisition to Unstoppable Retention
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The Economist App: A Revenue Story
View video