On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from leading apps and brands across eCommerce, fintech, health and fitness, and other key verticals of the mobile economy.
With over 80 speakers across eight content stages, this year’s agenda explores the strategies and operational frameworks shaping modern app growth. Across the programme, four key pillars stand out as defining how leading teams are approaching growth in 2026: AI-powered growth engines, retention-led strategy, multi-channel user acquisition, and revenue innovation.
The forces shaping modern app growth
AI-powered growth engines
Find out how to leverage AI to transform every aspect of app marketing – from generating creatives and real-time optimisation to adaptive in-app experiences which drive smarter decisions and maximise ROI.
Sessions include:
- Three AI-led growth strategies for 2026 with Yasin Kheradmand, Head of Growth at Stakemate
- Designing AI-enabled CRM workflows with Isabelle von Matuschka, Independent Growth Strategist
Multi-channel user acquisition
Learn how to measure impact with privacy-conscious attribution, align campaigns with retention and reach new markets with data-informed strategies that maximise growth.
Sessions include:
- TV and CTV: Not just for big brands with Jessica Gotti, Head of Performance Marketing at Bend
- From conversions to value: Why AI decisioning is the new advantage in UA with Lesley Walker, Sales Engineer at Voyantis
Retention redefined
Create value-driven experiences, personalised lifecycle journeys and community loops that drive lasting engagement and transform active users into advocates.
Sessions include:
- CRM trends for 2026 with Francesca Stringer, Senior Product Manager at Sky and Jill Angus, App Marketing Lead at Aviva
- Why your onboarding isn’t activating users with Daphne Tideman, Growth Advisor and Consultant
Revenue innovation
Explore innovative pricing strategies and subscription evolution, while optimising payment flows like app-to-web and web-to-app to maximise revenue and deliver durable growth.
Sessions include:
- From free to paid: The analytics playbook that actually moves conversion with Eshwarya Argawal, Director of Insights and Analytics at Busuu
- App monetisation just got turned upside down: here’s how to win on the web with Lucas Lovell, VP of Product at Paddle
Join us at Business of Apps London 2026 on April 23rd at The Brewery, as we explore what’s next for app growth and how the world’s leading apps are scaling smarter.
Don’t forget, if you work for an app or brand, you can apply for a subsidised ticket here.
