Quality users through programmatic: Mobrand’s journey

In this episode of App Talk, Peggy Anne Salz sits down with Rui Mateus, founder and CTO of Mobrand.

Rui shares the story behind Mobrand’s evolution from an affiliate network to a programmatic powerhouse with in-house tech. Learn why controlling the entire user journey is key, how Mobrand combats fraud with AI-driven models, and why quality users—acquired transparently—are the future of performance marketing.